The new design of the Siemens transformer portfolio and its mobile resilience transformers were each presented with an iF Design Award in the Industry category.
Thanks to the new shared design, Siemens has established a uniform look across all product types. At the heart of the design concept is the idea of making visible the innovations hidden inside the transformer. The design was implemented by the Munich-based HYVE Agency.
The first mobile resilience transformers were shipped to the United States in 2016 and impressed the customer with their functionality and the compact design which allowed them to be installed in record time. The complete portfolio will gradually be changed over to the prize-winning design worldwide.
A white band is a fixed element of the design, which will be used on all future transformers from Siemens. In addition to its visual aspect, the band also has a function. Depending on the product type, pictographs are printed on it which indicate the technical properties of the particular transformer. For example, they show whether the transformer is filled with an innovative, ester-based vegetable oil or whether special steps were taken to reduce noise.
Innovations in the areas of technology, materials and mechanical engineering that are part of the transformer's inner workings are thus reflected on the outside and are clearly visible to everyone. With this approach, Siemens is creating greater transparency for customers and the general public. In addition, operations during installation and maintenance are also expected to benefit from the integrated symbols.
"Our new design isn't just eye-catching but also represents a promise to our customers: All transformers, no matter which type, meet the same strict standards of quality and performance," says Beatrix Natter, CEO of the Siemens Transformers Business Unit. "The transformer is the crucial component across all voltage levels in power transmission and distribution. Transformers are becoming even more important with increasing digitalization, since they form the interface between the producer and the consumer and thus can collect, process and use data from both sides."