India: Indian transformer manufacturer Marsons has introduced the franchise model to cater to the entire country’s rising demand for distribution transformers.
Within the new franchise model, the company has already operationalised two manufacturing units, one in Pune and the other in Kolkata through different franchise partners, reports Live Mint.
According to the source, the franchise concept follows a spoke-hub model where Marsons (the hub) will act as the strategic centre of the network providing technological and marketing support to all its franchisees.
The company has thus far signed two more franchisees in Alwar (Rajasthan) and Dumka (Jharkhand) and plans to have at least 10 operational units by the end of this fiscal year.
Source: Live Mint